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The Psychology of Money- Pricing Your Business: Part I
March 27 @ 11:00 am - 1:15 pm
Presented PARO Centre for Women’s Enterprise
Quality, service and profitability are tied together in a complex
manner in your pricing strategy
• The price reflects an intangible image factor, where:
Price = Product + Service + Image+ Expenses + Profit
Each one affects and reflects the INTANGIBLE IMAGE or the
PERCEPTION of the product/service.